Women are constantly being told how they should exist.
As a woman, you are a divine being. From your divinity comes strength, beauty, and inherent power. The universe created you exactly as you are, meaning you can do no wrong. No matter what others may tell you, you deserve this comfort, you deserve to live as you please.
She’s Calling The Shots
As the official underwear partner of the NBA, we’re giving a major upgrade to all WNBA travel services. We’re also supporting NBA cheerleaders by paying them to take the much-needed rest they deserve instead of performing throughout the game.
The Art You Are
To ensure women always feel as beautiful as they are, we’re creating a social media filter that places the user in a beautiful Vermeer-style portrait, allowing them to see just how fabulous they look when doing as they please.
Pretty Time Off
We’re proud to introduce the Skims PTO Fund, designed to help women take days off without having to worry about it affecting their paychecks.
Lay All Day
When joining the Skims PTO program women will also be entered to win our Lay All Day experience. The winners will receive personal butlers and chauffeurs to take care of their every need throughout the day so they never have to lift a finger.
Sleepy Time Skims
To make lounging as comfortable as possible, we’re creating our own super soft silk sheet that all include an exclusive Skims tag that links directly to our Sleepy Time app with relaxing bedtime stories voiced by Kim herself.
California Queen
At this year’s Met Gala, Kim will skip her usual extravagant, uncomfortable outfits and instead arrive fully dressed in Skims all while being carried in on our new Skims special-sized mattress, 25% larger than a California King—because that's exactly what a queen deserves.
Art Director: Leyna Cromarty
Copywriter: Meera Becker